Each of these projects drew on our deep contacts in the non-profit and advocacy worlds and includes elements of media relations, on- and off-line advertising, coalition building and grassroots management.
The case studies in the menu at left are more-detailed examples of our successful campaigns.
- Our work launching the Environmental Defense/Ad Council campaign on global warming drove over 30,000 unique new visitors to ED’s website in the first two days of the campaign. ED ran through nearly 10,000 fulfillment kits within the first week.
- Turner conceived and produced the 2009 Feminism2.0 conference as an in-house pro bono project. The event first time brought together leaders and thinkers from online media and organized women’s advocacy to begin working together for policies to the benefit of women and families. We continue to administer the Fem2.0 online community, which coalesces around the Fem2.0 website/blog, Facebook page and Twitter. Fem2.0 has its own Twitter hashtag community, #fem2, which is the most engaged and active women’s advocacy community on that social network.
- A coalition created and managed by Turner to inform the public about problems with silicone-gel breast implants generated over 450,000 e-mails to regulators and legislators over the course of six months. A flood of telephone calls from outraged women shut down the phone lines at the U.S. Food and Drug Administrator on five separate days that summer due to our efforts.
- A demonstration in front of the U.S. Health and Human Services office during morning rush hour, combined with a small guerilla advertising and postering campaign, an e-mail/telephonic campaign and behind-the-scenes political pressure, led to the agency reversing course on a medical product issue. The kicker: There were actually more reporters at the event (21 TV cameras) than there were protestors (18 women).
- A tiny and strategically irritating advertising campaign on behalf of the National Family Planning and Reproductive Health Association forced national legislators to drop abstinence-only education as part of a welfare reauthorization bill.
- Founder Suzanne Turner’s work on behalf of Jennifer Harbury – the American Harvard lawyer wife of a slain Guatemala rebel leader – brought the plight of that country’s “silent holocaust” to the front pages of newspapers around the world. One AP reporter called the results of this work “oceans of ink,” which included 14 days of front-page articles in the New York Times. This work lead to previously unthinkable policy changes at the Central Intelligence Agency.